One source, multiple formats. I can adapt your digital blog content for all your client-facing channels such as your Facebook, Twitter, Instagram, and LinkedIn accounts giving you multiple marketing opportunities and audiences.
Case Study One
Nous wanted to aim their product, Spark Profit, at a young global emerging middle class. Their brief was to produce up-to-the-minute market-related blog posts with an irreverent smart style and gifs that would appeal across continents. Think Jeff Goldblum’s character in Jurassic Park.
This content was reposted to their Facebook, Twitter and Reddit feeds achieving above average results for likes, clicks and conversions.
Case Study Two
This article was created for a local accounting firm positioning itself as a friendly advice-giver for local businesses and individuals. The topic and tone reflect the brand image the company wants to present.
The article was used on the company blog, Facebook page and Twitter feed and has comparatively long-term relevance for a news-based item giving great value for money. Released shortly after Prime Minister May pushed the button on Brexit, it would connect with a wide range of businesses in the local area.
The positive reflection on the client as a brand businesses can turn to for solid, timely advice increases their profile, while the article itself encourages readers to contact Hill Osborne for further advice and support.
Things to consider for your content
Infographics like the one below make excellent social media posts. They are a great way to visually enhance your content. All the images I use are copyright cleared.